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Why you Should attend Pivot Conference 2012
This year I have the honor of serving as a Brand Ambassador for the Pivot Conference. Last year, at the conference we explored Social Media as it related to the Social Consumer, Marketing, engagement...
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Selling and Marketing Brand X
When you are selling and marketing a brand x product, there are many challenges that you face. These challenges range from questions on product reliability to a lack of brand recognition. One of the...
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How to Get Your Letters Opened
Today we receive a lot of mail. Most of the time, a majority of the mail that I receive is a solicitation and/or junk mail. People are very busy; as a result they will skim their mail very quickly....
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Why you Should Reward your Customer’s for Providing Referrals and Testimonials
The easiest way to make sales is to earn referrals and testimonials from your customer’s. Customers are usually delighted to provide referrals and testimonials for companies and products that work....
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How the Romney and Obama Campaigns use Big Data to Market themselves to Voters
Today is Election Day in the United States. There are many candidates who are up for election. However, the most followed race is the Presidential race between Barack Obama and Mitt Romney. These...
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How to Handle the Objection: “call me after the holidays”
The holiday season is upon us. Everyone is in holiday shopping mode from Black Friday, Cyber Monday and many other things. Also, everyone is thinking about going to parties. So the last thing on your...
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Top 10 Most Viewed Articles
As the year is winding down, I wanted to share with you the top 10 articles from my blog. Based on the readership the honors go to: #1 Four Basic Things Every Person in Sales Needs to Do to Be...
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My Top 5 Articles from 2012
In my last post, I shared my top 10 articles of all time. As today is New Year’s Eve, I wanted to reflect on my top five articles of 2012. #1 How to Deal with Difficult Customers In sales, we all have...
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Market Your Expertise with Paper.li
Blogging is a great way to establish and market yourself as an expert. However, there is only so much you can write on a topic in a time period. This is where content curation comes into play. Besides...
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Build your Brand with a Blog
Blogging is a great way to build your brand and market your products to the masses. Writing a blog allows you to demonstrate your expertise through writing. Blogging helps to provide prospects and...
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Increase Credibility: In-Person Customer Testimonials Hit the Spot at 2013 NY...
Last year, I wrote an article about what the auto show could teach us about trade show marketing. This year I had the honor of covering the show as a member of the press once again. I really enjoyed...
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